Write · Publish · Reach — For Christian Authors

Everything your launch needs, running behind one dashboard.

SundayPen packages the exact ARC, email, campaign-tracking, and ad-management systems we built to launch real books — so Christian indie authors can run a launch like a publishing house, without hiring one.

No agency retainers. No stitched-together spreadsheets. One system, built by authors, for authors.

Your Launch, At a Glance

Active ARC Readers128
Reviews Collected64
Email Open Rate42%
Ad Spend → Sales Attributed3.1×
Built on the systems running live author launches ARC pipelines Email automation Attribution tracking Meta ads reporting
What's Included

Four systems. One launch team's worth of work.

Each piece works on its own — together, they turn a launch from guesswork into a repeatable process.

📚

ARC Management

Recruit, onboard, and manage your Advance Reader Copy team without a single spreadsheet.

  • Branded ARC signup pages for every book
  • Automatic reader registration & tracking
  • Review reminders & deadline follow-up
  • A live dashboard of who's read, reviewed, and gone quiet
✉️

Follower Email Campaigns

Turn your reader list into a launch engine with sequences that actually go out on time.

  • Segmented lists by book, series, or engagement
  • Launch-week automated sequences
  • Newsletter & announcement blasts
  • Open & click tracking per send
📈

Campaign & Attribution Tracking

Know exactly which link, ad, or influencer post actually drove a sale — not just which one got clicks.

  • Unique tracking links for every channel
  • Landing-to-sale attribution
  • Real-time campaign dashboards
  • Source-level reporting across affiliates & partners
📣

Facebook & Instagram Ads

Hands-on ad management built around your book, your budget, and your launch calendar.

  • Campaign setup & audience targeting
  • Creative rotation & testing
  • Spend tracking tied to real attribution data
  • Weekly performance & ROAS reporting
How It Works

From onboarding to launch day, in four steps.

You bring the book. SundayPen brings the machinery.

01

Onboard Your Book

We set up your ARC page, email lists, and tracking links — usually within days, not weeks.

02

Build Your ARC Team

Recruit reviewers and manage the whole cycle from signup to posted review.

03

Launch Your Campaigns

Email sequences and Facebook/Instagram ads go live, coordinated around your launch date.

04

Track & Optimize

Watch attribution data roll in and shift spend toward what's actually selling books.

Why SundayPen

Built by an author running real launches — not a marketing agency guessing at what authors need.

SundayPen grew out of the same systems used to run ARC teams, email campaigns, and ad spend for real book launches. It's not theory — it's the toolkit already doing the work, made available to Christian indie authors who want the same infrastructure without building it themselves.

Get Started

Ready to run your next launch like a publishing house?

Tell us about your book and where you're launching from. We'll walk you through which systems make sense for your list, your budget, and your timeline.